Jayson earned a MA in film production from Eastern Illinois and then took a marketing position working for legendary film director, Francis Ford Coppola. Jayson worked on several successful wine and food ventures designed to push the envelope and then transitioned over to Coppola’s film studio, American Zoetrope. Jayson worked under film pioneers Walter Murch, Richard Beggs and Mr. Coppola himself. After working on Coppola’s traveling tour, Wine, Daydreams and Memories, Jayson took Coppola’s advice to ‘go out and become famous’ by branching out and working as a producer. He has since organized two film festivals, produced two feature length films and over ten shorts. He currently a producer/director for the film production startup Strike Five Films.